JB Hi FI Research Paper Example | Topics and Well Written Essays - 1000 words

JB Hi FI - Research Paper Example The brand audit is basically the valuation of the brad in a quantitative manner. JB Hi Fi is one of the leading electronics retail chains in the Australia and New Zealand. However, the evolution of the brand JB Hi Fi was not an easy job. It has gone through many changes and many obstacles in the past. And it has overcome many barriers with the help of great branding strategy. Brand audit and background analysis of the Brand JB Hi Fi: The brand audit is an important factor for the improvement of the brand. It helps a company to understand the health of the brand (Solomon 2009, 159). Brand audit is a very important platform for building the brand identity (Roll 2006, 101). It also identifies the additional values required to improve the brand equity. The brand is the name, logo or some marks associated with the product which distinguishes the product from the other identical products. (Clifton, Simmons, and Ahmad 2009, 23). According to Martin Jelsema 1 the auditing of the brand has ma ny factors involved, and these factors are basically segregated as six major factors. These six factors are brand matrices, brand positioning, market segmentations, internal strength of the brand, brand personality and differentiators which differentiate the brand from the other competing brands. JB Hi Fi is having a great personality as a brand in the Australian market and it has shown great improvement in all of these six factors related to the brand audit to increase the brand equity. JB Hi Fi Started its journey in the year of 1974, with the great vision and mission of Mr John Barbuto (JB) and with his intellects and great visions towards the future as a single electronic store in Victoria became a great brand (About Us: JB Hi Fi. Nd). However, in 2000 the JB Hi Fi was bought by private equity bankers and they started a new branding strategy to increase the brand equity with the national expansion. And in 2003 the JB Hi Fi was listed in the Australian stock market (About Us: JB Hi Fi. N.d), since that time the JB HI FI became the brand of the nation for the retailing of electronics. The brand equity of JB Hi Fi: The JB Hi Fi started its journey in 1974 and from that time in never looked back within few years with a great strategic vision it got 131 stores in Australia and 10 stores in New Zealand within 2010 (Roth 2010, 106). Recently the stock price of the JB Hi Fi is floating around $ 20 and the last 12 months average price is $ 21.65 with the market capital of $ 2,154 million (JB Hi-Fi Limited, 2011). Within just one decade it has gained a great position in the Australian Qualitative stock market. Competitive advantage: Competition makes a brand more powerful. And the competitive advantage can be felt if and only if the competition is there. However, JB Hi Fi got a great competitive market in Australia. Few of the competitors are Harvey Norman, The Good Guys, Domayne, Sanity Entertainment, Strathfield Group, HMV, Video Ezy and Blockbuster. However the g reat branding strategies and value pricing have made the JB Hi Fi one of the toughest competitors in Australia. Current branding strategy and marketing programs: Branding is all about powering the product profile with great brand equity (Keller 2008, 59). And the brad equity plays a great role in it. the success of branding lies on few important factors and they are brands awareness, identifying

THE NATURE AND SIGNIFICANCE OF THE NEW TESTAMENT Essay - 1

THE NATURE AND SIGNIFICANCE OF THE NEW TESTAMENT - Essay Example Through such a level of engagement understanding, it is the hope of this author that the reader will gain a more informed and relevant understanding as to why the New Testament exists, how it came to be, and what overall relevance this has to the believer/nonbeliever within the current time. Firstly, in seeking to answer the question of what defines the Old Testament, the reader can and should engage with the understanding that it is far more than a mere continuation of the books of the Old Testament. Instead, it is the direct fulfillment of prophecy that was alluded to from the book of Genesis; when God promised that the circuit would be dealt a mortal wound. Naturally, this mortal wound was with reference to the fact that price, God’s own son, would come to the earth and serve as atonement for the sins of all mankind. This particular theme of salvation, atonement, and a savior is represented throughout the Old Testament and a litany of different prophecies and levels of foreshadowing. In such a way, rather than merely interpreting the New Testament as a continuation of doctrine and religious belief, the individual should approach it as the fulfillment of ancient prophecy and the proof that the prior Scriptures had come to be fulfilled. As compared to the Old Testament, the New Testament was written in a relatively short period of time; approximately 50 years. As a result of the fact that the early churches received the writings of the apostles, they began to be distributed, copied, and studied by these early groups of Christians. This naturally led the entire process to one in which the early church fathers, including Clement, Polycarp, and Ignatius, began to readily combine and distribute all of these as a means of providing a thorough overview of the way in which doctrine, belief, and understanding be represented among the early believers. Not surprisingly, a great deal of controversy arose with respect to what should be included and what should not.